Kinkopf Design
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MOUNTAIN STATES INSURANCE GROUP

Branding campaign by Kinkopf design for Mountain States Insurance Group in Albuquerque, New Mexico. Kinkopf Design creative services included brand design and development, brand strategies, logo and brand applications, web design and development, design and development for special branded events.

Mountain States Insurance Group


Mountain States Insurance Group specializes in insurance packages for small to medium businesses. They have been a reputable leader in the commercial insurance industry in New Mexico for over 75 years.

Brand Strategy / Design / Copywriting / Project Management

BRAND REFRESH B2B CAMPAIGN

 
 

RE-BRAND CAMPAIGN

Mountain States is primarily a B2B insurance company, but needed a more consumer friendly brand. MSIG's core assets included its reputation, experience, service and loyalty to their customers. "The Mountain Stands Behind You", developed for this campaign, expresses these attributes. Stories by actual policyholders became the heart of the campaign with a mountain image as the backdrop. The re-brand process included an intensive discovery and brand analysis, brand promises development, a new logo and tagline, stationery system, agent and trade collateral materials, B2B electronic advertising, and website. msig-nm.com

Website content and agent re-branding piece: Megan Fleming Writes


AGENT RE-BRAND ANNOUNCEMENT BROCHURE

This agent booklet announced the re-brand in general and highlighted MSIG's brand attributes, insurance products and services, future territory expansion, and the features of their new website.

 

COMPANY HISTORY TIMELINE INFOGRAPHIC