MOUNTAIN STATES INSURANCE GROUP
Mountain States Insurance Group specializes in insurance packages for small to medium businesses. They have been a reputable leader in the commercial insurance industry in New Mexico for over 75 years.
Brand Strategy / Design / Copywriting / Project Management
2016 BRAND REFRESH B2B CAMPAIGN
Mountain States is primarily a B2B insurance company, but needed a more consumer friendly brand. MSIG's core assets included its reputation, experience, service and loyalty to their customers. "The Mountain Stands Behind You", developed for this campaign, expresses these attributes. Stories by actual policyholders became the heart of the campaign with a mountain image as the backdrop. The re-brand process included an intensive discovery and brand analysis, brand promises development, a new logo and tagline, stationery system, agent and trade collateral materials, B2B electronic advertising, and website.
Website content and agent re-branding piece: written by Megan Fleming Writes
agent RE-BRAND ANNOUNCEMENT PIECE
This agent booklet announced the re-brand in general and highlighted MSIG's brand attributes, insurance products and services, future territory expansion, and the features of their new website.