Trephena

BRAND DEVELOPMENT

Trephena is a new company that represents commercial outdoor furniture, lighting, fencing, and accessories. The founder & owner, with over 25 years in the industry, wanted her brand to reflect not only her professional taste and style, but to also tell her personal story. The company is named after her great-grandmother. With a long-time passion for photography, the owner’s beautiful imagery became the obvious hero to represent the brand. The option to print on cards recycled from T-shirts stated Trephena’s philosophy of sustainability. There are 12 image versions on the backs. Portions of the images were also incorporated into 4 labels.