Creative Bravos is a yearly, city-wide awards event that recognizes outstanding creativity by individuals or groups in architecture, music, poetry, the visual arts, dance, theatre, creative thinking and/or the digital arts. Collateral included a 24 page program, invitation, print ads, and electronic billboards throughout the city.
CREATIVE ALBUQUERQUE RE-BRAND CAMPAIGN
The CA logo was re-designed some years ago, but the organization itself lacked a brand, voice and tagline. The new tagline Your Passion. Our Mission. expressed what the organization believed in. For proposed ads and collateral, these beliefs were written in the form of teaser soundbites, representing the creative venues CA supported, in a fun, creative interpretation.